Recently, in JiuYou with some gossip, often asked how to realize the old world and the new wine. My understanding can be divided into three levels, a definition of the concept, the differences of two world wines, three is the development trend.
A, concept definition
It was first put forward this concept is the wine writer Hugh Johnson (Hugh Johnson). Mainland Chinese translation of the wine press his story, such as “traditional see liquor kingdom” and “new wine producer of”, “tells the story of a few relevant European” old world “and” new world wine production countries such as the United States, Australia, “the story of this concept, not explicitly defined in other writings (perhaps more clear description is not known. From the literal description to understand Johnson, this is a wine liquor (by) kingdom geographic location to distinguish the style of wine. Old Europe for liquor “old world”, including France, Italy, Spain, Portugal, Germany, Austria, Hungary, natural also includes central and eastern European countries and regions in Greece, etc. And the corresponding “new” liquor GuoTong called “new world”, including South Africa, the United States, Chile and Argentina, Australia and New Zealand.
I understand the distinction, Johnson (concept) is a not accurate at the beginning of the definition and concept is clearer, such as Turkey and plug Cyprus wine is referred to the concept of the old world? China and Japan are the wine refers to the “new world” Johnson? Actually this initial definition of a region in Europe as the center of political culture, “the new concept,” refers to the European colonial countries in the eighteenth century, in the 19th century, the colonial countries and regions to early in the 20th century has full independence, emerging countries. “New” is from “old” countries and become a “new” country. The new government, political new, but not completely out of traditional culture, and still have shadowfax blood “, “still has the ties, but the old tradition of” soil improvement, new immigrants in the new cultural genes is inevitable new variation. Hence engenders second meaning – two world wine styles.
Second, the difference is?
I could understand what:
1, the old world liquor style is tradition, advocating tradition, and wine. From grape vine, the choice of planting to harvest, squeezing, fermentation (old), and the wine brewing each link, basically is still revered in hundreds of thousands of supremacy, even the traditional family tradition.
The new wine is more highlights the style in reform and innovation, improvement in the experiments, the tradition of innovation, inherits grape breeds, planting technology improvement, brewing idea become modern, modern production organization, are really new. Reflected in fine wine taste sensory quality “new”.
2, the old world wine is artistic, is a historical heritage crafts, from the medieval and Renaissance period of culture and art contain more than genes, and meticulous work is to approximate the harsh, from France and Germany Burgundy wine liquor body can reflect this wine farming = artist flavor.
The new wine is more industrial technology innovation, in the pursuit of modern industrial age based on the mode of production, the production, the scientific and rational than the manufacturing process of the mill production sensibility. The industrial revolution, the spirit of modern mass of even transnational production technology and organization. Chilean wine from the scale has 100 thousands of hectares of large vineyard from Australia, the two countries with modern technology, large-scale breweries are represented in emerging countries “wine” style.
3 and the old world wine producer of the route is guided by the traditional flavor, and style, and the historical and cultural value added of traditional consumers or pulling the traditional consumer pursuit.
The new wine is emerging countries and regions, especially suitable for the consumer, and consumers’ demand improved flavor and style, such as American wine for the first by U.S. consumers, brewed for us after the 1970s consumption of wine, people and make wine market position and effect of the world wine styles.
4 and the old world wine bottles of wine, liquor in the use of more traditional.
The new wine is more close to the market, pay attention to scientific and innovation. Such as Australia’s tail yellow “[] / yellow tail kangaroo” label is origin, characteristics of animals in Australia, cork is striking a few wine is a metal wire, simple and easy twist, quality is very good.
5 and the old world wine is still dominated high-end consumers, has been transformed from a fast moving consumer goods, wine outside luxury consumer goods is more social, cultural value, the function is different from the original value standard.
The new social strata with wine for the public demand, is still in the original value of alcoholic beverages. This is really a paradoxical phenomenon — the original tradition of wine has turned the function, the reform is the wine of god as the wine only YuanZhi drinks.
Actually this division are made of rough itself, so the difference is also relatively, even is vague. From the concept, it is a mutual boundary is vague. Today the era of globalization is even more vague, mutual penetration, harmony, and difficult points each. This is the third question, old and new world wine concept development trend, the so-called new wine mostly old world immigrants brought from home – old world grape seed in the new land according to the traditional way of cultivation, home brewed wine flavor painstakingly imitate hometown, said the new land old wine brewing. That is the new indigenous as Chile aboriginal, also in the old world and the founder of “the” latter guidance of grapes for wine, if the original taste not like the imitation of the teacher, that is to be improved. But things did not follow the teacher to imagine, but go to the 1980s after “teachers” – the big chateau unconsciously toward the new style and production mode, the two world wine taste in the old world, because they realized, winemakers leading wine taste is the dominant market winemakers is the capital of the nature of profit. A look at the bordeaux wood, the rothschilds winery global expansion way to understand, France, Italy, doubling the winery in how many “winemaker around the world,” ZhuangCai returned home, more commercial according to the new concept first master at today. A former students, the new from the old world is becoming a teacher of today.
Put a colorful world into new world wines, the difference between the two different wine taste, have the objectivity, but more is a historical and cultural concept, even in countries that old world, even a domestic wine taste wine is colorful, wind, because the only way is the charm of wine, also only then is wine.
